Case Study: Bar
Hospitality Group

Learn how we implemented a full end-to-end digital user journey for one of Ireland’s best bar groups.

The Challenge

  1. To build an infrastructure to allow a large bar group with multiple, mixed-use venues understand exactly who their customer is.
  2. To track the effectiveness of digital marketing activity throughout the year.
  3. To increase the effectiveness of various digital assets and channels from websites to Social Media.
  4. To increase customer bookings and customer retention.
  5. To create a centralised booking system yet facilitate localised management

Brand Creation

  • Naming
  • Brand Logotype design
  • Brand Definition
  • Brand Voice and Positioning
  • Signage
  • Interior graphics

Customer Engagement Tools

  • Websites
  • Social Media Channels. e.g. Facebook, Twitter, Instagram
  • Email templates and marketing platforms
  • Posters, Flyers

Customer Relationship Management (CRM)

  • Enquiry and reservation management
  • Centralised customer database
  • Venue and table management
  • Customer loyalty & rewards
  • 3rd Party Integrations e.g. ePOS
  • Social media integrations
  • Centralised enquiry emails

Like to know more about how we can help your hospitality business grow?

…and we’ll get back to you in a jiffy