Case Study: Bar
Hospitality Group
Learn how we implemented a full end-to-end digital user journey for one of Ireland’s best bar groups.
The Challenge
- To build an infrastructure to allow a large bar group with multiple, mixed-use venues understand exactly who their customer is.
- To track the effectiveness of digital marketing activity throughout the year.
- To increase the effectiveness of various digital assets and channels from websites to Social Media.
- To increase customer bookings and customer retention.
- To create a centralised booking system yet facilitate localised management
Brand Creation
- Naming
- Brand Logotype design
- Brand Definition
- Brand Voice and Positioning
- Signage
- Interior graphics
Customer Engagement Tools
- Websites
- Social Media Channels. e.g. Facebook, Twitter, Instagram
- Email templates and marketing platforms
- Posters, Flyers
Customer Relationship Management (CRM)
- Enquiry and reservation management
- Centralised customer database
- Venue and table management
- Customer loyalty & rewards
- 3rd Party Integrations e.g. ePOS
- Social media integrations
- Centralised enquiry emails
